The 5 best free ad blockers & popup blockers Sublock Origin, AdBlock, AdBlock Plus, Stands Fair Adblocker, Ghostery, Opera Browser, Google Chrome, Microsoft Edge. This included aggressively blocking most ads on web pages, even the most pernicious types that other ad-blockers worked to stop. AdBlock Plus is one of the best free ad blockers for Chrome that blocks banners, videos and pop-up ads. As a result, both of them will block some ads sometimes, but they focus primarily on privacy rather than total online security.
Your best options are to whitelist some of the sites you don't want blocked, or try a different ad blocker if the one you're using is too aggressive. Now I'm adding AdBlock Plus to my iPhone again to remove ads that AdGuard can't block as mentioned above. Some websites have even started opening a separate page for their ads (such as Forbes) or using video ads that play automatically as soon as the page loads. However, during testing, we also found that it blocks ads on other video streaming sites that also use free models with ads, such as Crunchyroll and Tubi.
I'll say that Edge is better than Chrome's, and I think Google isn't as incentivized to help block ads, since Adsense is an important part of its revenue generation. Paid ad-blockers are usually the best option if you want something that works better, but many free ad-blockers can do the job for you. Trustnav allows you to change if the ad blocker is on or off, if it blocks all ads or just some ads, and if you want to receive alerts. While many websites are now diversifying their sources of income (often due to the increase in the use of ad blockers), advertising revenues are still a major source of revenue for many websites.
Ultimately, how an ad blocker blocks ads doesn't matter as long as it doesn't complicate your ability to navigate the web effectively and doesn't invade your privacy. I've been looking for a better ad blocker and trying different ones because what I consider “acceptable ads” and what Google, Mozilla, etc. You can block all types of ads with this add-on, with the most obvious limitation being that it's only available as a Chrome add-on.